Your emails should create user engagement. Gone are the days when your email marketing campaign needs to be limited to a newsletter format. Marketers are looking for better engagement in the form of interactive content.

Reports have shown that adding videos to your email can increase click rates by 300% (Martech Advisor, 2017). That’s a shocking number. Marketers also tend to include sliders, collapsible menus, and GIFs to make their emails look better to customers. Also, don’t forget to make sure that all of your interactive emails are optimized for mobile devices.
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