Email has made its way from being simple messages between academics to widespread global usage. In 2022, the number of email users worldwide was forecast at 4.3 billion (Statista, 2021). This figure is set to grow to 4.6 billion in 2025, making up more than half of the expected world population.

This statistic clearly shows that email marketing is an opportunity that brands shouldn’t be missing out on.

If you’re doing business in the developed world, your customers are using email, and you should be as well. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year.

The advantage of reduced time and effort
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