Second: Establish your goals

As you begin to set up your email marketing provider and build your new campaign, consider the overall goals of your email marketing and digital marketing efforts. Set benchmarks to measure your campaign’s overall success. This means thinking about things like customer acquisition, open rates and how email marketing will build into your overall strategy. Remember, your email marketing campaigns should be targeted and purposeful. Don’t just send a hodgepodge of messages with random news about your company. By establishing some early goals, you can maintain the proper course as your marketing efforts grow.
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