Omnichannel Selling on Shopify: Integrating Your Online and Offline Sales Channels

A Harvard study reveals that 73% of consumers now use multiple channels when shopping online. This journey often starts with browsing a retailer's website, followed by checking social media for reviews and feedback. Ultimately, many customers may visit a physical store, highlighting the integration of online and offline shopping experiences.

As the lines between online and offline shopping blur, businesses must adapt to this new consumer behavior. By understanding that customers engage across various platforms, retailers can create a seamless shopping experience. Leveraging insights from online interactions and social media feedback will help enhance customer engagement and drive sales, ensuring long-t