It’s been a classic Instagram growth strategy for a while: Find a trending Reels audio clip, make a Reel, get thousands of new followers, and repeat.

Those days are gone. Yes, you can still use a voiceover of Michael from The Office and yes, it may grow your Instagram a bit. But 2023 is all about original audio.

Brainstorm your own funny skits instead, or for the simplest Reel of all? You + camera = answering your customers’ questions.