Why are ads shown so relevant to what I search online?

Thanks to sophisticated targeting technology employed by search engines and marketers, ads related to your online searches are displayed. This is how it operates.

Keyword Targeting: Advertisers select specific keywords related to their products or services. When you search using those keywords, their ads are triggered to display alongside the search results.

User Behavior Tracking: Search engines track your online behavior, including past searches, clicks, and purchases. This data helps them understand your preferences and interests, allowing for more personalized ad placements.

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